README.md
Tracking launch weeks across the industry for product discovery and inspiration
about
What’s a launch week? It’s a week of announcing new features. See examples here.
This repository tracks past and upcoming launch weeks across the dev tools space.
upcoming
2025 / 07 / W28
Coder Launch Week
Secure environments for devs and agents
2025 / 07 / W27
Flexprice Launch Week
Open-source usage-based pricing and billing solution
SuperTokens Launch Week
Open-source user authentication
2025 / 06 / W26
dstack Launch Week 3
Open-source Kubernetes and Slurm alternative for AI
Leap Launch Week
Full-stack AI developer agent
Reducto Launch Week
Document processing API
Tinybird Launch Week 3
Analytics backend platform for apps and agents
WorkOS Launch Week 4
Enterprise SSO
objectives
For developers
To save the date and discover awesome developer-first products.
For dev tools founders and marketers
To help plan and promote their launch weeks and find inspiration.
want to contribute?
Awesome! Feel free to create an issue or open a pull request to add more launch weeks.
CONTRIBUTING.md
Best practices to contribute to launchweek.dev
launchweek.dev is powered by Mintlify, a Next.js-based platform for documentation sites. Every page is a .mdx file, written in Markdown, with built-in UI components.
The live site updates through this GitHub repo:
supabase-community/launchweek.dev
launchweek.dev on GitHub
To preview local changes, run:
faq
What's a launch week?
What's a launch week?
It’s a week where a company announces a new feature every day. See examples here.
What are the main benefits?
What are the main benefits?
Launch weeks have been great for both aligning the team and getting traction within the community.
— Rory Wilding, COO, Supabase
Launch weeks are high peaks (…) They create buzz and excitement around the product.
— Zeno Rocha, CEO and co-founder, Resend
We did 3 launch weeks in 2024, and each one had a meaningful impact on every aspect of the business. If you’re considering ever doing it – do it.
— Brayden Wilmoth, Founder and CTO, Outerbase
AMA session with Rory Wilding (Supabase)
How Supabase grew from 0 to 50K+ GitHub stars
What types of companies is it for?
What types of companies is it for?
Both solo makers, early-stage and late-stage companies!
Take the Mega Launch Week for example — when 22 developer-first companies launched together.
Companies of different sizes participated, from solo makers (KeyHippo) to 100-person teams (Pinecone).
KeyHippo Launch Week
API Keys for Postgres RLS
Pinecone Launch Week
AI infrastructure
Do you need to ship a new feature every day?
Do you need to ship a new feature every day?
No. To quote Ant Wilson, CTO of Supabase:
One of our learnings from previous launch weeks was to no longer ship to prod on the day of the launch itself (…) It’s ideal to get all the major integrations done a week early.
— Ant Wilson, CTO, Supabase
How we launch at Supabase (by Ant Wilson)
The history and methodology of Supabase Launch Week
We define a launch week as a week of announcing new features.
It doesn’t have to last 5 days, though — it could last more or less than 5 days.
In 2024, the shortest launch week lasted 3 days.
The longest? 6 days. It was Unkey’s Launch Week.
Unkey Launch Week
Open-source API dev platform
Is it an alternative to Product Hunt?
Is it an alternative to Product Hunt?
No. Product Hunt definitely is a great place to launch dev-first products — a place where many launched successfully: Supabase, Resend, and Warp, to name a few.
This project is different thought for three main reasons:
- It focuses on the dev tools space
- Filtered out by default
- Spam-free by design
Learn more about it here:
The future of launchweek.dev
Personal thoughts looking forward
This project is maintained by:
For best practices, read this:
How we launch at Supabase (by Ant Wilson)
The history and methodology of Supabase Launch Week
How we keep momentum at Resend (by Zeno Rocha)
A framework to push new content consistently and create a feeling of always shipping