FAQ.md
Frequently asked questions about launch weeks
This project tracks launch weeks across the dev tools space — a place for developers to discover great dev-first products and for founders to learn about launch weeks.
What’s a launch week? What are the main benefits? What types of companies run launch weeks? Do you need to ship a new feature every day during a launch week? Is it an alternative to Product Hunt?
Below are answers to frequently asked questions.
what’s a launch week?
It’s a week where a company announces a new feature every day. See examples here.
what are the main benefits?
Launch weeks have been great for both aligning the team and getting traction within the community.
— Rory Wilding, COO, Supabase
Launch weeks are high peaks (…) They create buzz and excitement around the product.
— Zeno Rocha, CEO and co-founder, Resend
We did 3 launch weeks in 2024, and each one had a meaningful impact on every aspect of the business. If you’re considering ever doing it – do it.
— Brayden Wilmoth, Founder and CTO, Outerbase
AMA session with Rory Wilding (Supabase)
How Supabase grew from 0 to 50K+ GitHub stars
what types of companies is it for?
Both solo makers, early-stage and late-stage companies! Take the Mega Launch Week for example — when 22 developer-first companies launched together.
Companies of different sizes participated, from solo makers (KeyHippo) to 100-person teams (Pinecone).
KeyHippo Launch Week
API Keys for Postgres RLS
Pinecone Launch Week
AI infrastructure
do you ship new features every day?
Yes. We define a launch week as a week of announcing new features.
It doesn’t have to last 5 days, though — it could last more or less than 5 days.
In 2024, the shortest launch week lasted 3 days.
The longest? 6 days. It was Unkey’s Launch Week.
Unkey Launch Week
Open-source API dev platform
is it an alternative to Product Hunt?
No. Product Hunt definitely is a great place to launch dev-first products — a place where many launched successfully: Supabase, Resend, and Warp, to name a few.
This project is different thought for three main reasons:
- It focuses on the dev tools space
- Filtered out by default
- Spam-free by design
Learn more about it here:
The future of launchweek.dev
Personal thoughts looking forward