Bucket is a feature flagging tool for SaaS companies. In March 2025, the company had its first-ever launch week. Below are some key takeaways — an overview of what and how Bucket launched.

Bucket.co

Feature flags for SaaS

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tldr

  • Announce your launch week in advance to raise awareness and start building momentum
  • Launch on more places like Product Hunt to maximize the compound effect
  • Pull in customers and partners as much as possible

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how Bucket launched

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anouncements

Bucket made five announcements, introducing:
  1. CLI
  2. Toolbar
  3. Event log
  4. GitHub integration
  5. Revamped docs
For the announcements, they applied three tactics:
  • Published release notes
  • Published posts on Twitter/X, Bluesky and LinkedIn
  • Launched on Product Hunt

Bucket DX Launch Week Kick-off

A week of announcements

Bucket DX on Product Hunt

Feature flagging with CLI, Toolbar, Event log & more

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results

Day 0 — Friday, February 28 — Preview
  • Likes: 23
  • Reposts: 7
  • Impressions: 1,856
Day 1 - Monday, March 17 - Introducing Bucket CLI
  • Likes: 6
  • Reposts: 6
  • Impressions: 1,455
Day 2 - Tuesday, March 18 - Introducing Bucket Toolbar
  • Likes: 6
  • Reposts: 5
  • Impressions: 772
// On Day 2, Bucket also launched on Product Hunt. They did a “Battle Royale” with Tinybird, an open-source analytics platform. Day 3 - Wednesday, March 19 - Introducing Event log
  • Likes: 2
  • Reposts: 2
  • Impressions: 246
Day 4 - Thursday, March 20 - Introducing GitHub integration
  • Likes: 7
  • Reposts: 6
  • Impressions: 1,684
Day 5 - Friday, March 21 - Introducing revamped docs
  • Likes: 8
  • Reposts: 3
  • Impressions: 535

Bucket on X — Day 0

Initializing…

Bucket on X — Day 1

Introducing Bucket CLI

Bucket on X — Day 2

Introducing Bucket Toolbar

Bucket on X — Day 3

Introducing Event log

Bucket on X — Day 4

Introducing GitHub integration

Bucket on X — Day 5

Introducing revamped docs

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key takeaways

Some learnings from this launch week:
  • Announce your launch week in advance to raise awareness and start building momentum.
  • Launch on more places like Product Hunt to maximize the compound effect.
  • Pull in customers and partners as much as possible. Bucket may have reached this level of engagement because it collaborated with Tinybird and GitBook.
That’s a wrap! Follow @launchweekdev on X for more insights.