> ## Documentation Index
> Fetch the complete documentation index at: https://launchweek.dev/llms.txt
> Use this file to discover all available pages before exploring further.

# How to launch week: Dub

> An overview of what and how Dub shipped during their first-ever launch week.

Dub is an open-source link management platform.

Last January, the company had its first-ever launch week.

Below are some key takeaways.

<Card title="Dub.co" href="https://lweek.dev/dub">
  Open-source, link management infrastructure
</Card>

## tldr

* **A launch week doesn't *have to* last 5 days.**
* **Day 1 may have the highest impact on social engagement.**
* **Related: Pull in customers and partners as much as possible.**

## how Dub launched

### anouncements

Dub made three announcements:

1. Introducing Dub Conversions
2. Introducing Webhooks
3. Unveiling Dub's new About page

For the announcements, Dub mostly applied two tactics:

* Publish one announcement per day on their blog
* Spread the news on Twitter/X

<Card title="Introducing Dub Conversion" href="https://dub.co/blog/introducing-dub-conversions">
  Start tracking how your link clicks convert to signups and sales
</Card>

<Card title="Introducing Dub Webhooks" href="https://dub.co/blog/introducing-webhooks">
  Connect Dub with your data stack and workflows
</Card>

### results

**Day 1 - Tuesday, January 14 - Introducing Dub Conversions**

* Likes: 493
* Reposts: 70
* Impressions: 155K

**Day 2 - Wednesday, January 15 - Introducing Dub Webhooks**

* Likes: 35
* Reposts: 11
* Impressions: 10K

**Day 3 - Thursday, January 16 - Unveiling Dub's new About page**

* Likes: 11
* Reposts: 1
* Impressions: 2K

// Dub had a different approach on Day 3 and quoted their founder's original post.

<Card title="Dub on X — Day 1" href="https://x.com/dubdotco/status/1879220015540699498">
  Introducing Dub Conversion
</Card>

<Card title="Dub on X — Day 2" href="https://x.com/dubdotco/status/1879585699705544906">
  Introducing Dub Webhooks
</Card>

<Card title="Dub on X — Day 3" href="https://x.com/dubdotco/status/1879940156612092302">
  Unveiling Dub's new About page
</Card>

### keeping momentum

To wrap up this launch week, Dub also published a recap on their blog — and reposted it on their socials.

<Card title="Dub Launch Week Recap" href="https://dub.co/blog/launch-week-recap">
  Here's a wrap-up of Dub's first-ever launch week
</Card>

## key takeaways

Some learnings from this launch week:

* If we define launch weeks as a week of announcing new features, they don't *have to* last 5 days though. Dub's launch week lasted 3 days.
* Day 1 had the most impact on social engagement, and Dub crushed it with 143.7K impressions.
* Related: Pull in customers and partners as much as possible. Dub may have reached this level of engagement because it featured partners like Stripe, Clerk, and Supabase.
* Post a recap of your announcements to keep the momentum going. This is good for SEO, and it could still reach people who either forgot, ignored, or missed them the first time.

That's a wrap!

**Follow [@launchweekdev on X](https://x.com/launchweekdev) for more insights.**

***

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