Last year, we tracked 47 launch weeks run by 38 different companies.In 2024, we tracked 126 launch weeks run by 94 different companies. In comparison, that’s 79 more launch weeks (+168.1%) and 56 more companies (+147.4%).
# of dev-first companies running launch weeks since 2021
Running a launch week has a “cost” for one company — if many experimented with it, few companies managed to do it consistently.Among the 94 different companies, only 7 companies (7.4%) have run 3 launch weeks or more this year: Highlight, Daytona, Memfault, Mux, Outerbase, Supabase, Wasp.
When your team runs a launch week, you are Product Of The Week by default.If you exclude the Mega Launch Week that featured 22 developer tools (W49), there were exactly 2 launches per week on average.
We define a launch week as a week of announcing new features.This year, the shortest launch week lasted 3 days.The longest? 6 days. It was Unkey’s Launch Week.